The best international soccer clubs can help you meet your investment goals
For investors who also are avid sports fans, there is something particularly appealing in the idea that you can make big money by investing in a big sports franchise. Not that every sport offers such an opportunity—you might have to forego, say, football (American-style), baseball, and basketball. So what’s left? If you’re at all up on the international sporting scene, you’ve guessed it: soccer.
Soccer, hands down, is the world’s biggest sport, attracting the most fanatic fans and garnering more television viewers worldwide than any other athletic pastime. While soccer clubs have struggled to gain market share in a saturated U.S. entertainment market, they have established a dominant position in the European and Asian entertainment media and represent some of the world’s most powerful brands. Many, though not all, are publicly traded, and the best positioned are using their on-field wins to become successful media companies with considerable investment appeal.
Not every soccer club, of course, is a smart investment.
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